This assessment is an individual assessment. You need to provide a written international report for a hotel in Saudi Arabia.
Word count:
Between 1500 and 3000 words.
International plan Weighting
Briefly explain the chosen hotel 10%
Considerations (select from the below depending on relevance) 20%
History and Geography factors
Political environment (trade)
Legal factors
Cultural factors
Develop Marketing Strategies
Segmentation and targeting 10%
Adaptation to the new market 20%
Select only one of the following: 20%
Mode of entry (see details in materials):
− Exporting
− Contractual agreement
− Strategic alliance
− Ownership
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ASSIGNMENT OUTLINE
Assignment title: Assessment 3 (“mini” international plan)
Weighting: 40%
Faculty responsible: Mr. Julio Lopez Gonzalez
Programme: Ex. Master Saudi Arabia
Course name: International Business Strategy for Hotels
Course number: SM 9213
Hand-in date: 3rd September 2023 before 23:5hrs (Spanish time)
Submission via Moodle platform
Assignment Overview:
This coursework consists in creating a (brief) international plan for a hotel of your choice in
Saudi Arabia.
Overall aim:
Apply the details exaplained in class, identify the relevant information needed to be gathered
and the adequate strategies for a hotel that wants to go to an international market.
Learning outcomes:
1, 2, 3, 4.
Organisation and methodology:
This assessment is an individual assessment. You need to provide a written international report for a
hotel in Saudi Arabia.
Word count:
Between 1500 and 3000 words.
Resources available:
Course materials, e-library tools (books, newsletter, online magazines, etc.), internet, professionals
from the industry, and of course the discussions in class based on handouts and videos posted in
Moodle.
There is also a guideline to be used as support for the project. (See Assessment Tasks and Weighting
Section for details).
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Assessment tasks & weighting:
International plan Weighting
Briefly explain the chosen hotel 10%
Considerations (select from the below depending on relevance) 20%
History and Geography factors
Political environment (trade)
Legal factors
Cultural factors
Develop Marketing Strategies
Segmentation and targeting 10%
Adaptation to the new market 20%
Select only one of the following: 20%
Mode of entry (see details in materials):
− Exporting
− Contractual agreement
− Strategic alliance
− Ownership
Common skills: assessed (bold) or developed (italics):
MANAGING AND DEVELOPING SELF
1.Manages own role and responsibilities
2. Manages own time in achieving objectives.
3.Undertakes personal and career development
4. Transfers skills gained to new and changing situations and contexts.
5.Uses a range of thought processes
WORKING WITH AND RELATING TO OTHERS
6.Treats others’ values, beliefs and opinions with respect
7.Relates to and interacts objectively with individuals and groups
8.Works effectively as a member of a team
COMMUNICATING
9.Receives and responds to a variety of information
10.Presents information in a variety of visual forms
11.Communicates in writing
12.Participates in oral and non-verbal communication
MANAGING TASKS AND SOLVING PROBLEMS
13.Uses information sources
14. Deals with a combination of routine and non- routine tasks
15.Identifies and solves routine and non-routine problems
BECOMING NUMERATE AND USING TECHNOLOGY
16.Applies numerical skills and techniques
17.Uses a range of technological equipment and systems
Special instructions:
This coursework consists in developing an international plan for a hotel of your choice in Saudi
Arabia. Ideally you should choose one hotel that you know very well (for example where you are
currently working or where you have had working experience).
The objective is that you select all the relevant information that you need in order to access a new
(international) market, collect it and present it in a report.
Remember that any material should be presented in a professional way and do not forget to provide
references accordingly (in APA 7th edition style).
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Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not
limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of
another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet
site. Should this information not be correctly referenced, then you are guilty of plagiarism and will be
penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student
and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0,
and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the
circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).
Statement of authorship
Following the title page of your assignment there should be a page on which you sign a statement that
the work included in the assignment is your own work except where appropriately referenced. The
following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part of an
assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains
no material previously published or written by another person, except where due reference is made in the text
of the assignment.
Signed ……………………………………………………………………. Name……………………………………………………………………..
Student number. ……………………………………………………
