1. Describe each of the three major decision-making perspectives.
2. What role does product categorization play in the alternative evaluation process?
3. What is the definition of dissatisfaction? Is it likely to cause a drastic reaction by a consumer? Explain by using a situation in which some emotion other than satisfaction motivated your behavior following a purchase.
150 words per question
Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour. Cengage Canada.
