Consider the possibility of Apple launching its iPhone to a new foreign market where the residents are used to non-smartphones only.
How could Apple apply the characteristics of the innovation model discussed in this Module in its product adaptation decisions?
Make sure to discuss ALL the characteristics and apply it to its product adaptation decisions.
9/30/23, 10:21 PM M5: Assessment – Innovation Model & Apple
https://montclair.instructure.com/courses/176285/assignments/1692060 2/2
Total Points: 100
Criteria Ratings Pts
40 pts
30 pts
10 pts
20 pts
Relevance of answer to the question
40 pts Excellent answers; incorporates pertinent information from both class lectures and assigned readings; focused only on issues related to the questions
36 pts Very good answers; uses a good amount of pertinent information from lectures and assigned readings
34 pts Good answers, but lacks depth and significant use of lecture and assigned reading materials
30 pts Answers are incomplete; Excessive discussion of unrelated issues; significant errors in content
0 pts Failed to answer the question or answers wildly off the mark
Thoroughness of answer to the question
30 pts Deals fully with each of the questions
27 pts Most of the basic details are included in the answers
25 pts Some gaps in the basic details
23 pts A large number of details are missing
0 pts All relevant details are missing
Organization and logic of answers
10 pts Excellent organization of answers; good development of arguments, transitions are made clearly and smoothly
9 pts Less than excellent organization of answers; needs work in creating a logical and smooth flowing argument
8 pts Good enough organization for some answers to make sense
7 pts Poorly organized answers
0 pts No response
Mechanics of writing (spelling, punctuation, grammar, clarity of prose)
20 pts Excellent writing skills, clear, readable prose; use of transitions; good spelling, punctuation, and grammar
18 pts Acceptable writing mechanics, but a few grammatical errors
16 pts acceptable writing mechanics, but many grammatical mistakes
15 pts Poor writing mechanics and numerous grammatical errors
0 pts Very poor writing mechanics many grammatical errors; or no response
